If you're looking to get the word out there about your business and to keep it spreading like wild fire (we call this viral), it's all about how you market your business and we make it easy for you to do so.
Not all of us have the budget for a full-time marketing guru and that's why we're looking for a solution that we can manage ourselves and still remain competitive, yet effective.
Strategy: You need to focus on email marketing and blogs. Does your site have a incentivised email subscription box like a "Sign-up Here for our monthly specials" or a "Sign-Up Here for our 5-part email series on recession proofing your small business"? This will get you visitors opting-in to receive communications from you which you need to follow up with email-marketing.
Too much push-marketing for you? Don't forget you can use your blog to publish material and pull visitors as well by posting your blog headlines on small and niche blog/news-aggregators and slowly building up from there.
We can augment this strategy with the following tools:
Blogs - Blogs or Weblogs, are a powerful way to communicate with your customers in a more personal, one-on-one fashion. They give you a space to express your thoughts and ruminate on current events. You can announce a new product or teach the world your philosophy. Many businesses are beginning to realize the power of Blogs in creating authentic and engaging discussions with existing and potential customers. Adding a blog to your website is a great way to develop and grow your relationships with your customers online.
Email Marketing - Email marketing is one of the most cost-effective and powerful marketing tools available today, and one that your company can use to build stronger relationships with your customers. Email marketing allows you to cultivate loyalty in a customer base, providing them with a great value proposition for your products and services - increasing traffic to your website and strengthening sales potential.
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