There's nothing better than a loyal customer who comes back to you anytime they require your services. What's even better is when that loyal customer refers you onto their own friends who then become more loyal customers. -But you have to nurture that relationship in order for this to happen.
Strategy - You'll need targeted email marketing such as automated campaigns that are sent to your customers on things such as their birthday, their anniversary or joining your company as a customer with incentives. How about a reminder on their own anniversary inviting them for a discount from your online flower store? These will all work around your integrated Customer Database (CRM) that pull specific data tailored for your individual campaign.
We help you achieve this with the following tools:
Targeted Email Marketing - Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday. Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months. Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth.
Customer Database (CRM) - Increase your sales by utilising up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one-on-one basis.
The customer database is a centralised view of all your customers which consist of contacts, i.e. individuals and companies. When you view a customer record, you are either viewing a single persons record and all their interactions with you, or a company's record and the company's interactions with you.
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