When it comes to lead management, think about what a lead is costing you these days. How much time have you spent on those online ads? How about that yellow pages ad?
If you're not following up with leads, you might as well kiss those investments good-bye.
If you're a business that's selling high-value high-margin products (especially in the B2B arena) and you're having a tough time with the cold-calling and outbound marketing then you need your Online Business to be generating leads.
Strategy: A bit like automating customer service, you'll need customised webforms that qualify sales with questions such as: what products is the customer interested in? Price-range? Intended purchase period? Focus on publishing high quality information on your products and your services (features, price, value proposition) with calls-to-action to make an inquiry after which you can follow-up with a phone call. Set aside space to publish customer testimonials and positive customer feedback, websites make it easier for your customers to refer you onwards because they just pass your URL to their friends.
Tools to help you generate new leads:
Webforms - Web Forms are one of the most exciting parts of this solution. They allow you to interact with your customers, providing them with a communication channel to your business. You can use web forms to run competitions, create surveys, collect bookings, field enquiries, collect donations or register for access to specials. The possibilities are almost unlimited.
Customer DB (CRM) - The customer database is a centralised view of all your customers which consist of contacts, i.e. individuals and companies. When you view a customer record, you are either viewing a single persons record and all their interactions with you, or a company's record and the company's interactions with you.
Our solution provides you with a 360 degree view of every customer and their past interactions with you. For example when viewing a customer record you can easily retrieve a list of all the past enquiries and view all the purchases they've made through your online shop. You can also view their subscriptions, including those to your email newsletters, secure zone areas, and affiliate programs. You can track or create customer loyalty programs and give specific discounts to this customer when they shop on your website.
Reporting - The Customer Report generator is a powerful tool to generate customer reports. You can easily generate reports on:
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